Pulling fashion technology,
Connecting to a better life.
SBS Mission
With a presence spanning Asia, Europe, and the Americas, SBS stands among the world's foremost manufacturers of zippers, buttons, and accessories — a global brand built on over four decades of precision, technological innovation, and an unwavering commitment to sustainable craftsmanship. Driven by a mission "Pulling fashion technology, Connecting to a better life", SBS does not merely manufacture — it creates meaningful connections among industry, craft, and the people it serves.
Founded in 1984 in Jinjiang, Fujian Province, China, SBS (Stock Code: 002098) has grown with purpose and conviction. Guided by a strategy of "China-wide expansion and global planning," the company has established four major 5G smart production bases across Fujian, Shanghai, Chengdu, and Dongguan — powered by a team of over 5,000 dedicated professionals whose expertise forms the backbone of every product bearing the SBS name. Rooted in innovation, responsibility, vigour, and integrity, and guided by a management philosophy of Speed, Beyond, and Service, SBS operates with agility and ambition that set the industry benchmark.
Beyond its domestic foundations, SBS operates internationally with the confidence of a brand that thinks and acts without borders. Its subsidiary in Bangladesh anchors its presence in South Asia, with Vietnam marking the next chapter in its regional growth. Our branches and offices across Europe, the Americas, and Southeast Asia form a global network built for reach, lasting partnerships, and shared success — driving responsible growth that benefits both our partners and the planet. Looking ahead, SBS remains unwavering in its vision: to create a world-class brand for the next century.
We pursue win-win cooperation with society, shareholders, employees, clients, and partners. The future of SBS will be built and shared through collective success and the creation of mutual value.
Innovation is not an initiative — it is a discipline. We challenge convention, pursue continuous improvement with rigour, and evolve with purpose to consistently deliver beyond what our partners expect.
We embrace accountability as one of the core values — taking proactive ownership, meeting adversity with resolve, and measuring success by the strength and integrity of the collective.
Vigour is not simply energy — it is a spirit. A spirit that animates our culture, deepens professional passion, and sustains within every individual the resilience and optimism to rise, adapt, and excel.
We conduct ourselves with transparency, honor every commitment as a reflection of our character, and hold our actions to the same standard we hold our craft: one of honesty, accountability, and enduring trust.
Earning trust is both an honour and a responsibility.
Embracing criticism takes both wisdom and courage.
SBS MOTTO
Milestones since 1984
2024
2020
2012
2010
2006
2002
1999
1998
1984
180 Million+ Pcs
Monthly Capacity
(Finished Zipper)
177,555+ m²
Factory
(Fujian Base)
3,100+
Employees